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Q a) Evaluate the operating industry of General Mills using a minimum of two forces included within Porter's Five Forces model. b) Using PEST, assess General Mills’ remote environment using a minimum of two PEST forces. c) Conclude your assessment about the overall environment. Is it more or less favorable for General Mills? Give your ranking from 1-10 (in which 1 = vast gloom and doom for this company; 10 = huge bonus this year!). Where do you think General Mills fits on this 1-10 scale?

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General Mills caters to its wide target audience with a variety of products. In the year 2017, it was rated among the world’s largest companies. According to the annual report for the year 2018, it was established that net sales of approximately 15.74 billion US dollars were generated by General Mills. As far as ready-to-eat cereal products and convenient food is concerned, General Mills ‘long-term rival and competitors have been The Kellogg Company (Conway, 2020).